TikTok World ‘23→
TikTok’s first in-person global product summit for brands to connect, co-create, and thrive with the TikTok community.
19.6M total impressions | 843% ROI
Company: TikTok
Creative Lead: Yvonne Cheng
Creative Director: Antonio Fragoso, Jackie Moran
how do you make a big splash at TikTok’s first in-person product summit?
easy. you bring the fun and joy of the For You Page into the real world.
step into TikTok World and discover why TikTok is the future of entertainment and advertising — complete with your very own ASMR elevator.
first floor:
the funhouse
we developed an interactive experience for the industry to play with and learn all about our ad products.
a themed bar to connect with the community
a claw machine that helps you pick your next creator, just like the TikTok Creator Marketplace does
a photo booth that captures your attention for 6s or more, just like Focused View does
an interactive vending machine where you can test your TikTok Shopping Ads knowledge
and more…
TikTok World in the press
The event was picked up by some of the most important publications in the industry.
