mortgage kung fee→
we taught everyone how to fight fees from the lending fat cats with Affinity FCU’s Kung Fee.
Company: DiMassimo Goldstein
Client: Affinity Federal Credit Union
CCO: Tom Christmann
Creative Director: Kevin Karp, Zac Sax
Copywriter: Antonio Fragoso
Art Director: Katheryn Renfroe
“The art of kung fee”:60
(A Kung Fee master speaks in a calm voice.)
kung fee master:
Look at you, still weary of choosing a mortgage from the fat cat banks. All of them enticing you with great deals. And then surprising you with fees upon fees... upon fees.
sfx: Gong sound and Kung Fu-styled music kicks in .
kung fee master:
Enter the ancient art of Kung Fee, created by the wise masters at Affinity Federal Credit Union. They'll help you de-fee your mortgage.
(The Kung Fee master behinds to raise his voice.)
kung fee master:
Defend yourself against lender fees, application fees, commitment fees, processing fees and the dreary document preparation fees! Woaaaah!
sfx: Punch and explosion sounds kick in.
kung fee master:
You too can become an Affinity Mortgage Kung Fee master. Simply apply now or get pre-qualified at Kung Fee dot com. Now go and fight the fat cats.
avo:
Affinity Federal Credit Union. All the services of a bank without the bank.