FILM


RADIO

A Kung Fu master speaks in a calm voice.

KUNG FU MASTER:
Look at you, still weary of choosing a mortgage from the fat cat banks.
All of them enticing you with great deals.
And then surprising you with fees upon fees... upon fees.

SFX: Gong sound and Kung Fu-styled music kicks in .

KUNG FU MASTER:
Enter the ancient art of Kung Fee, created by the wise masters at Affinity Federal Credit Union.
They'll help you de-fee your mortgage.
The Kung Fu master behinds to raise his voice.

KUNG FU MASTER:
Defend yourself against lender fees, application fees, commitment fees, processing fees and the dreary document preparation fees!
Woaaaah!

SFX: Punch and explosion sounds kick in.

KUNG FU MASTER:
You too can become an Affinity Mortgage Kung Fee master.
Simply apply now or get pre-qualified at Kung Fee dot com.
Now go and fight the fat cats.

AVO:
Affinity Federal Credit Union. All the services of a bank without the bank.

 


OOH


ADDED VALUE RADIO

This is an added value radio intended to promote Affinity's Home Buying Seminars. Not part of the campaign, but still funny.

A robot speaks.

Robot:
Hello human, data tells me that getting a mortgage can be a very automated and overwhelming process.
But sometimes you want another human to answer all your questions about what you need to do when buying a home.
Affinity Federal Credit Union is having several home buying seminars hosted by humans that can really help you learn about mortgages and more.
Reserve your spot now at Affinity Home Buying Event dot com.